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Logo design / Built to work at real sizes

A logo has to survive more than the homepage.

Pricing
Quoted separately
Files
Web and print
Website
Can be combined

A useful logo still reads in a phone header, a social profile, an invoice and a one-color print job. We design around those real constraints so the final mark is distinctive without depending on tiny details or passing trends.

01 / Selected systems

A mark needs more than one pose.

The same mark is tested across headers, app icons, one-color files and small sizes. A logo is not finished when the presentation ends.

Maternal Mind and Wellness text-only wordmark
Maternal Mind ampersand app iconApp mark
Maternal Mind circular sealSeal

01 / Selected work

Maternal Mind & Wellness

One family, three levels of formality: an everyday horizontal lockup, compact app mark and formal seal.

Wide
Header
Compact
App icon
Formal
Seal
Formation primary logo and Drive As One taglinePrimary lockup
162440
Formation transparent markMARK FILETransparent
Formation glowing app iconLive stateGlow is functional
Formation wordmark and Drive As One taglineTransparent lockup

02 / Selected work

Formation

One construction tested as a lockup, a 16px mark, a transparent export and a live state with purposeful glow.

Smallest
16 px
Files
PNG + transparent
Live
Cyan signal

The wrong logo usually fails in use, not in the presentation.

A highly detailed mark can look impressive at poster size and disappear in a browser tab. A fashionable type treatment can feel dated before the rest of the business changes. We judge each direction by recognition, legibility, flexibility and fit with the company it represents.

02 / What we do

A considered mark with a practical handoff.

The concept process and final file set are confirmed in the project scope, then the approved direction is tested where the business will actually use it.

  1. 01

    Direction first

    We clarify the business name, audience, desired character, competitors and real-world uses before drawing concepts.

  2. 02

    Primary mark

    The selected direction is refined for balance, legibility and recognition rather than decorated for a presentation slide.

  3. 03

    Useful lockups

    Alternate arrangements are prepared when the mark needs to work in wide, stacked, compact or icon-sized spaces.

  4. 04

    Production files

    Approved files are organized for common web, social and print uses, with simple notes that prevent avoidable misuse.

03 / Common questions

Useful answers before we start.

The process, revision structure and final file set are agreed before design begins.

How many concepts and revisions are included?

The concept process is set in the proposal before work begins. We do not use an arbitrary volume of weak options as a substitute for a clear design direction.

Will we receive files for web and print?

Yes. The agreed handoff includes approved logo exports for the uses defined in the project, with file formats and color versions listed before work starts.

Is a new logo included in the $500 website build?

Placing and correctly using an existing logo is included. Creating a new logo is a separate scoped service unless the written proposal specifically includes it.

Give the business a mark it can keep using.

Tell us the name, the audience and the places the logo needs to work. We will define the right scope before design begins.

Start the project brief